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Jabal Al Khaleej Group
MY ROLE
- Creative Direction
- Logo Recreation
- Packaging
- Design
CATEGORY
- Branding & Packaging
MIZ, a renowned Fast-Moving Consumer Goods (FMCG) company headquartered in Dubai, UAE, recently embarked on an exciting project to create a fresh line of fruit drinks produced by Jabal Al Khaleej Group. The task at hand was to develop a striking logo and brand visuals that would effectively capture the essence of the product.
To accomplish this, A Digital Marketing Agency in Dubai approached and collaborated with Remedios Dsilva Designs to create a visually stunning logo and packaging that perfectly encapsulated the personality of the MIZ brand. Our design was distinctive and captivating, leaving a lasting impression on consumers and driving sales.
One of the biggest challenges we faced was to convey the quality and unique features of the fruit drinks through the packaging design while avoiding monotony and clichés. In a highly competitive market, it was imperative that the packaging stood out and grabbed the attention of consumers.
We worked tirelessly to create packaging and marketing collaterals that would showcase the product’s strengths and highlight its unique selling proposition (USP). The process took several weeks, but the result was a bold and clear branding that inspired trust in customers and made the product irresistible.
Our world-class packaging design was warmly received by the market, with MIZ selling over 1000 containers of the new brand of fresh fruit drinks every month across the GCC. It was a resounding success and a testament to the power of great design.
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