Satva Biotech’s NRoute is dedicated to bridging the gap between groundbreaking products in Energy, Health, and Nutrition in the Western markets and their introduction into India. With a focus on instilling atomic/tiny habits, the brand aims to facilitate the transition to a healthier lifestyle. By advocating simple practices like incorporating a daily scoop of protein or consuming a natural heart-friendly pill, NRoute empowers individuals to make significant positive changes. The brand’s ethos revolves around empowering individuals to believe they are in control of their lives, one daily ritual at a time.

The client expressed dissatisfaction with the current package design of one of the existing Pep Up products, citing its lack of a wow factor. Despite recognizing the product’s potential as a top seller, they acknowledged that its visibility on store shelves is compromised due to the current design or color scheme. Consequently, the client requested a packaging redesign while ensuring consistency with other products in line with brand guidelines.

In response, after conducting a thorough analysis of the product and its supporting elements, alongside the company’s style guide, the approach was to simplify the design, introduce vibrant colors following brand guidelines, and integrate the outer shape of the Nroute Emblem logo into the background. This strategic move aimed to delineate distinct territories for each supporting element, effectively highlighting their value to the customer.

Through this redesign initiative, Satva Biotech’s NRoute seeks to enhance its product’s visibility, appeal, and marketability, thereby aligning with its overarching mission to empower individuals towards healthier lifestyle choices.