Headquartered in the nation’s capital, the Abu Dhabi National Oil Company for Distribution PJSC (ADNOC Distribution) operates 445 service stations and 326 convenience stores spanning the United Arab Emirates and two service stations in the Kingdom of Saudi Arabia. Marketing and distributing fuels, lubricants, and supporting services, ADNOC Distribution remains the partner of choice for retail, corporate, government, and aviation customers.

The Sustainability Report was created in partnership with one of the leading big 4 consulting firms in the UAE.

The goal of this project was to create an engaging report that would highlight the company’s commitment to sustainability in an informative way. The client wanted something that would be easily digestible by both internal stakeholders and external clients. Based on the research collected, the team put together the content which was crisp, to the point, and within 100 Pages. In terms of design for a sustainability report, the Adnoc marketing team was clear that the report needed a fresh look and feel, be aesthetically appealing and easy to read, whilst also remaining within the Company’s Brand Guidelines.

To achieve this goal, we created a fresh look and feel for the report, while still maintaining consistency with our client’s brand guidelines. We did this by creating simple graphics with minimalistic elements like full-bleed imagery for section breaks and customized iconography to visually depict and highlight content.