Joveo is the global leader in programmatic job advertising, transforming talent sourcing and recruitment media buying for the world’s largest and smartest employers, staffing businesses, RPOs, and media agencies.

The team was excited to take part in two of the biggest talent-seeking events in the United States. Increase the effectiveness and efficiency of recruiting advertisements, Build ties and alliances with key stakeholders in the recruitment and advertising industries; provide a forum for thought leadership and information sharing; promote the widespread use of programmatic advertising for job postings.

The plan was to look at how other, similar events were put together to see what worked and what didn’t, and then use that information to inform a more thorough approach to the design process. Build company’s image by ensuring that the event’s intended message is conveyed through the use of appropriate logos, typefaces, and colors. Create a set of Interim brand guidelines: Make a list of rules that dictate how your brand’s colors, typefaces, and logos must be used in all promotional materials. The end outcome was excellent. The marketing materials for the event were polished and attention-grabbing, contributing to a unified aesthetic. The Joveo team’s attendance at the events was generally well-received and fruitful, allowing them to accomplish their primary purpose. Joveo’s team effectively established the tone for future industry events, and the conference was essential in accelerating the industry’s adoption and expansion of programmatic job advertising.