Studio Covers
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Studio Covers

MY ROLE

  • Creative Direction
  • Visual Concept
  • Typography
  • Design Principles
  • Environmental Design

CATEGORY

  • Brand & Identity
  • Logo & Visual Identity Design
  • Staff Uniform & Merchandise Design
  • Marketing Collaterals

At Studio Covers, indulging in the finer things of life was not at the expense of the environment. The brand was committed to crafting eco-friendly elegance for those who savored the finer things in life, using only eco-friendly materials to reduce its carbon footprint. Studio Covers believed in producing enduring luxury that not only delighted their customers but also aided in the preservation of the earth’s natural resources.

 

Rich dialogue with the Owner led to the conception of the creative vision, which revealed a chasm between the tangible product and the public’s perception of the esteemed Brand. Using this insight as inspiration, a new visual identity was created to elevate the Brand’s already preeminent status by injecting sophistication and refinement.

 

The design was inspired by a desire to combine opulence and eco-friendliness harmoniously. This was accomplished by the brand’s desire to exude a sleek modernity, which was attained through the use of a refined color palette and a subdued yet luxurious aesthetic. A custom ligature font was designed with the “O monogram” as its focal point, evoking the interwoven threads of brocade and symbolizing the seamless weaving of brand and product.

 

CLIENT TESTIMONIAL

I'd tried several logos for Studio Covers but none of them seemed right. That is until Remy came up with this one. Being a Luxury brand with a subtle aesthetic at that it was a challenge to design a logo that communicated both these aspects. Remy's design with the combination of the Soft Turquoise Blue and now Grey, a faded out gold as well as the deliberately broken font effectively communicated our aesthetic of luxury that's subtle and offbeat.

SONALI PATHAK

Proprietor, Studio Covers

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